To edit your profile, click "Profile" under your picture on mykw.kw.com, then click "Edit" under "My referrals." The profile fields are calculated as follows:

Team Name: 0%
Specialties: 5%
Designations: 1%
Slogan: 1%
City / Service Areas: 5%
Languages Spoken: 1%
Referral Notes: 3%
Loss Mitigation Resume: 0%
Agent Photo: 10%
First Name: 5%
Last Name: 5%
User Name: 0%
Street 1: 5%
Street 2: 0%
City: 5%
DecaturState / Province: 5%
Zipcode / Postal Code: 5%
Business Phone: 5%
Home Phone: 0%
Mobile Phone: 5%
Mobile Carrier: 5%
Fax: 0%
Country: 2%
Gender: 0%
Salutation: 0%
Biography: 5%
Display URL for KW.com: 0%
Facebook URL: 3%
Twitter Handle: 1%
Blog URL: 3%
Youtube URL: 0%
Google+: 0%
LinkedIn: 0%
Display Profile on kw.com: 5% (for Yes)
E-mail: 10%